Pop and Consumerism in the Art of Richard Hamilton

Pop and Consumerism in the Art of Richard Hamilton Pop was the invention of the era of wealth and consumerism experience by western industrial society in the 1950s and 1960s. Both pop’s impact and expression were most distinct in the UK. Pop was so bizarre in its open-minded values and flashy appearance compare to the commonly dull conservatism of English culture and its expression because of the extant of the response to the prevalent British social and cultural situation. The term Pop Art is an abbreviation of Popular Art. Artists of this movement used ordinary everyday items to depict essentials of popular culture, mostly images in advertising and television. The term â€Å"Pop Art† was created in 1958 by an English critic Lawrence†¦show more content†¦With their examination of these products, the Independent Group set out to reform culture. They had found that the vertical pyramid of bourgeois culture, with high culture on the top and low on the bottom, was becoming horizontalized, flattened out by mass c ommodification. In horizontal culture as in general culture, no one form of cultural production was intrinsically more valuable than other. Each product would have to be judged on its own merits, each as potentially valuable as the next in terms of interest or as a point of critical reflection. For the â€Å"This Is Tomorrow† exhibition catalog, Hamilton created the collage â€Å"Just What Is It that Makes Todays Homes So Different, So Appealing?†. Before constructing the collage, he had written down all the areas of popular culture that would contain it: â€Å"man, woman, humanity, history, food, newspapers, cinema, TV, telephone, comics (picture information), world (textual information), tape recording (aural information), cars, domestic appliances, space.† He gave this list to his wife and family friend, who spent days cutting out magazine images that matched these categories. Then Hamilton made a selection from these clippings and used them to create the final collage. Beneath his list he added: â€Å"the image should, therefore, be thought of as tabular as well as pictorial.† As much as collage hangs together as a picture, it is also a tabulation of horizontal culture. In linking â€Å"Just What Is ItShow MoreRelatedConsumerism And Consumerism1315 Words   |  6 PagesRichard Hamilton, the pioneer of pop art, could recognize the powerful influence of the popular culture, consumption trend and the media. His artworks successfully captured such recognition and led the innovation of the visual image. After the devastating effect of World War II, American pop art introduced to Europe nations and it became their part of European postwar culture. After the fall of the Feudalism, the capitalist mode of production was introduced in many European countries. The countriesRead MoreRichard Hamilton : The Hardworking Daddy Pop3055 Words   |  13 PagesRichard Hamilton: The Hardworking Daddy Pop Richard Hamilton is a giant figure in the art world because of his innovative works in Pop Art. The uniqueness of Hamilton’s creations eventually turned into a movement that influenced artists all over the world. Nevertheless, during his lifetime, Hamilton had constantly challenged himself to different ideas, reinventing his artist-self countless of times. Up until the day he died at age 89, Hamilton was currently still working on a new exhibit. 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